Gatorade

Look Development | Design | Animation | 2023

Bolt Sizzle Reel

It was a rewarding experience to team up with the talented folks at Roger to design and animate the intro animation and logo reveals for the 2023 Gatorade Bolt Sizzle. Together, we created various fun and dynamic designs. It was a blast bringing our creative ideas to the table and completing this fun project.

Style frames

Here are some of the concepts created for this project. The sizzle intro needed to feel cinematic, intriguing with a gradual energy buildup.

Design Development

In addition to the intro animation, we developed several logo reveal concepts. Our goal was to design a range of styles, from dark and hyper-realistic to fun and playful, each delivering a distinct visual experience.

Additional Styles

  • Client: Gatorade

    Agency: Roger

    Creative Director: Braden Wheeler

    Producer: Tara Danna

    Art Direction, Design & Animation: Adam Farris

    Designer / Animator: Jiyoung Choi

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Project Two