Nikon Z7

In Pursuit of Light

Art Direction | Design | Animation | 2017

It was exhilarating to collaborate with the team at Baked Studios on the launch of Nikon's most powerful camera, which delivers superb image quality through the perfect blend of its compact mirrorless body and high-resolution sensor.

Design Development

The objective was to create a cinematic animation infused with layers of abstract elements to spotlight the Z7 camera’s standout feature—the mirrorless sensor. By weaving together an artistic world through Nikon’s lens, the animation aimed to ignite excitement and captivate the audience.

Leveraging powerful video cards, I began assembling a storyboard with fully rendered frames, exploring dynamic visuals and elements in real-time to add depth to each shot. Using Cinema 4D, Turbulence FD, Octane, and X-Particles, I crafted a visually rich and immersive experience.

  • Client: Nikon

    Agency: Baked Studios

    Executive Producer: Chad Feeback

    Creative Director: Chris Hoffman

    Art Direction, Design, Animation: Adam Farris

    3D, Animation: Jake Martinez


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