Microsoft
Look Development | Design | Animation | 2023-2024Build Event
Another great opportunity presented itself to join Roger on a project that aimed to showcase the new features and AI tools that Microsoft was debuting. Roger was approached by Microsoft to help assist with the task of rebranding All of Microsoft events for 2023 and 2024. Highlighting three main concepts: Human, Vibrant, Dimensional. The team was tasked to develop various looks, design and animate sequences for the Build and Ignite live events.
Style frames
Microsoft wanted to explore a wide range concepts to cover the different events, from the vivid painterly to slick and the elegant concept.
Design Development
In addition to the intro animation, we developed several logo reveal concepts. Our goal was to design a range of styles, from dark and hyper-realistic to fun and playful, each delivering a distinct visual experience.
Additional Styles
MCAPS Event Stinger
Copilot Opener
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Client: Microsoft
Agency: Roger
Executive Creative Director: Dane Macbeth
Creative Director: Ken Carlton
Creative Director: Danny Garcia
Producer: Grant Aronson
Producer: Tara Dana
Look Development, Design, Animation: Adam Farris
Design Lead: Ming Wang
3D Artist: Jacob T.
Animator: Mark Feldman